PDF [DOWNLOAD] Content Strategy for the Web by Kristina Halvorson, Melissa Rach on Iphone

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Best book downloader Content Strategy for the Web English version by Kristina Halvorson, Melissa Rach 9780321808301 RTF

Download Content Strategy for the Web PDF

  • Content Strategy for the Web
  • Kristina Halvorson, Melissa Rach
  • Page: 240
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780321808301
  • Publisher: New Riders

Download Content Strategy for the Web




Best book downloader Content Strategy for the Web English version by Kristina Halvorson, Melissa Rach 9780321808301 RTF

Overview

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Download more ebooks: PDF [Download] Migrations: A History of Where We All Came From by DK, David Olusoga download link, Read online: Exposing the Spiritual Roots of Disease: Powerful Answers to Your Questions About Healing and Disease Prevention by Henry W. Wright download link, Download PDF The Night Always Comes: A Novel by Willy Vlautin site,

0コメント

  • 1000 / 1000